The marketing of the last few years has changed with the community, to become something new, deeper and more complex. Many years are gone by since the Carosello and the advertisements designed to talk about a product and promote it, often with irony or carrying a character-symbol to associate with the product (it is not necessary to quote Mr. Muscle, Coccolino and all others).
Marketing has nowadays become something capable of touching the feelings of the consumer, involving it viscerally through image, slogans and concepts that enter in the spectator’s heart. The last but not the least frontier of this trend is hidden in the sounds.
And IQ Option demonstrated through a new promotional teaser of his new platform, acclaimed buy a big part of online trading magazines from Europe (https://www.fxempire.com) to south Asia (https://moneyonlinethai.com)
Sounds and music as marketing techniques
It is known that music is a key element of emotional engagement, as well as become the characteristic sounds of a product able bind to the product itself forever. Here, marketing combines the various techniques, visual and auditive to create something new.
Regarding to experiential and sensory marketing, Schmitt, Pine and Gilmore studies have explained how the five senses can influence consumer’s choice. One of the most affecting sense senses is just the hearing. The dramatization of a scene, the depth of an instant, all these features take shape with the right sound, and sound branding is the most advanced discipline of the moment. The sound is capable of creating a true brand identity, it is the sound which define in the consumer’s ears the products he has to deal with.
A brand is made of infinite sides, but immediately after the visual appearance sound is what becomes the symbol for a brand seeking a pure identity.
On-line and off-line, marketing is steady, we see brands engaging a struggle to last in the consumer’s mind, and we see how few of them actually succeed in their aim through an audiovisual affirmation process and a large-scale project which creates a unique and unrepeatable identity.
Classical Music Case in the IQ Option Spot
Just watch this teaser of IQ option new 4.0 platform.
Classical music follows the text and the images of the product create a particular esthetic. You perceive the sense of power contained in the software and its endless possibilities.A trading product is spread; something that affects the user personally. Classical music becomes an emotional medium that shows its importance, bringing the viewer to a vertigo in front of the power of the software which is shown.
Watching the video you can see how the pictures are moved under the music guide, the brand and the product are shown clearly.The musical choice is unique and fully reflects what the IQ option is offering: a power-packed product that can epitomize the user’s life, something that can make money taking advantage of the trading system.
This operation is epic, the frantic analysis of the indices growing along with the great musical base. This is a perfect example of how music matchs a brand, and how the sound choice can convey a message and a whole product idea.
From jingle to sound branding
We are not talking about a total innovation, remember the old jingle advertising? Here is exactly what we are talking about, only in a more evolved and powerful form. Choosing a particular song, as we have seen in the case of the IQ Option, is to create a total identity. Very often a product can be related to a cool song, especially if it deals with the hit of the moment (a technique often used by telephone companies)
The consequence is that every time the song is reproduced, it brings to mind the product nameWhen it deals with pure emotional work, as in our case, then other factors come into play. The music describes the product itself, enriches the brand, and the idea of what is shown . In our latest articles we have dealt with the issue of the growing importance of the technology component in the music world.